List of 18 Best Email Marketing Tools to Grow Your Business

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Here is list of email marketing tools with an emphasis on email marketing for small business.

Mailchimp – Get suggestions for your subject line

When composing the perfect subject line, it never hurts to have a little help. Mailchimp has one of the best resources for quality subject lines built right into its campaign software. When composing a new email, enter your proposed subject line and click on the link to ‘research subject lines’. A pop-up will appear and tell you if you’re on the right track and even make suggestions for alternatives.

If you are interested in a one-off subject line service, you can try The site gives you marketing tips and a score based on the subject line you submit. You get one freebie before the site asks you to sign up.

Chimp Feedr – Combine RSS feeds to create the perfect RSS-to-email campaign

If you have ever ‘clicked here to subscribe to updates,’ you have likely been a part of an RSS-to-email campaign. And if you’ve ever thought of creating your own campaign across multiple feeds or sites, Chimp Feedr is the tool to get that job done. Combine 10 or more RSS feeds to create one gigantic feed that you can then feed into your email service for your new campaign.


Need to know what your email will look like in the inbox? Litmus PutsMail lets you enter your HTML, subject line and desired recipient addresses (up to 10) to see a fully functional preview of your campaigns.

Once you find a template that works, when you get into more complicated designs, nested tables will become the bane of your existence. This tool automatically indents your HTML files so you can quickly identify which <td> relates to which </td> so you don’t break everything.


While Litmus offers some outstanding features on their paid plans (cough…Builder…cough), they also provide free email tools that you’ll wonder how you ever lived without. That’s why they take the next three spots on our list.


Email marketers tend to keep their own inboxes pretty full, looking for cool ideas. With Scope, not only can you review and share desktop and mobile previews of your own emails, but you can also take an email you’ve received and use the Code Inspector tool to look behind the scenes and see how they pulled it off.

Constant Contact –

If you are looking for a free email campaign to start with, then Constant Contact provides a great solution for your email marketing needs. If you are just starting out and want to get the feel on how an email marketing campaign will work for you, it is best to start from opting for a free email service than paying for AWeber’s paid email marketing tools.

This email marketing solution offers you guaranteed results that your email campaign will reach their inbox.

Some of the features it provides include:

  • Control on how you want to design your customizable templates and make your professional looking emails and newsletters using its drag and drop editing tool.
  • Helps you to manage your growing email lists and you can start enjoying its social integration feature for your email marketing campaign
  • Track down your results in real time

The 60 day free trial may be enough to help you decide whether the tool offers you a better solution for your business. With its $15 per month subscription afterwards you will find that Constant Contact offers you a productive email marketing campaign that is worth the investment.

Get Response –

Get Response is another email marketing software solution that can take the place of AWeber because of its intuitive designs and tools for creating beautiful and attractive email newsletters. They have numerous template designs that allow its users to unlock their creativity in making their own email design to promote their brand and business.

Some of Get Response’s features include:

  • Smart editing tools
  • Blocking features for adding text and buttons
  • Save snippets and retrieve your email history
  • If you have the talent in managing your HTML code editor, you can explore all creative possibilities in creating your own email design or you can easily use the pre-designed templates available
  • Has numerous custom templates for creating your email newsletter with more than 1000 iStock images to create a more impressive design for your email and newsletter.

Vertical Response –

Vertical Response is another email marketing software that you can use that offers some easy to use features and allows a 30 day free trial.

SumoMe –

SumoMe has several tools for email marketing, but the one that helps you create an opt-in form for your site is called the List Builder.

This feature displays a pop-up opt-in form in several different ways.

You can select the behavior of the pop-up by setting it to Smart or Manual.

  • Smart means that the app will decide when the best time is to display the pop-up.
  • Manual means you can control when the pop-up appears.

In addition to that, you can add specific rules when to show or not show the pop-up, including on certain URLs, pages, and devices.

Privy –

Privy is an email list service that offers great features for free.

You can create email opt-in forms in different formats, including:

  • Pop-ups
  • Banners
  • Embedded

The Privy dashboard is easy to use. It has a modern interface that lets you customize your forms.

Some other Email marketing tools to look out –

Feedblitz combines email marketing with social media and RSS feed management. Pricing starts at $1.49 for up to 9 email subscribers, and your RSS readers don’t count towards the price.

CakeMail has a free plan (for up to 2,000 subscribers), and has a cake logo at the bottom of each newsletter. This is removed if you upgrade. Choose from professionally designed templates, and import your existing contacts.  An $8 a month package gives you up to 500 subscribers.

Contactology has a free plan giving you up to 100 subscribers. Paid service after that begins at $10 for 500 subscribers. The platform also gives you a white label service and email campaign tools such as a code editor, bounce tracking, stats on your email, and more. allows users to choose from 300+ templates, an HTML editor, a tool to track subscribers’ click-throughs, and more. Services start at $7.95 per month for 8 months giving you 1,000 email credits.

Atomic Mail Sender is a stand alone package costing $95, and compatible with Windows XP up to Windows 7.  It is integrated with Atomic Email Tracker, and comes with built-in tracking to monitor who is opening your emails. The software supports mailing lists in Word, Access, Excel, and text files.

Envoke strongly emphasizes its Canadian roots on its homepage. The page then goes on to detail numerous features. Highlights include autoresponders, list management, multiple admins, and custom domains. Pricing is pay-as-you-go, with no contract, starting at $10 for 250 email credits.

Boomerang for Gmail enables you to pre-schedule email messages.  It works with Firefox, Chrome, and Safari browsers, and Gmail and Google Apps. It is free for up to 10 message credits. Once installed, you see a “Send Later” button. The paid version starts at $4.99 a month.





One comment

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